Marketing principles, marketing audit, developing a marketing plan, product, promotion, pricing, place and developing new markets.

Grade Basis: L
Credit hours: 1.0
Lecture hours: 1.0

Introduction of techniques to create excellent customer service.

Grade Basis: L
Credit hours: 2.0
Lecture hours: 2.0

Introduction to the retailing environment, types of retailers, current trends, the employment of retailing techniques, and the factors that influence retailing.

Grade Basis: L
Credit hours: 3.0
Lecture hours: 3.0

Introduction to the marketing mix functions and process. Includes identification of consumer and organizational needs and explanation of environmental issues.

Grade Basis: L
Credit hours: 3.0
Lecture hours: 3.0

Overview of the selling process. Identification of the elements of the communication process between buyers and sellers and Examination of the legal and ethical issues of organizations which affect salespeople.

Grade Basis: L
Credit hours: 3.0
Lecture hours: 3.0