An overview of the music industry including songwriting, live performance, the record industry, music merchandising, contracts and licenses, and career opportunities.
Grade Basis: L
Credit hours: 3.0
Lecture hours: 3.0
Methods of music distribution, retailing, and wholesaling. Includes identifying a target market, image building, distribution (brick and mortar vs. digital delivery), pricing, advertising, and marketing mix.
Grade Basis: L
Credit hours: 3.0
Lecture hours: 3.0
Prerequisites: